Sponsorship & Promotions
When we’re in the car or walking to the station we want to know what’s happening on the roads and whether the train is on time. What the weather is doing can inform our decisions, and almost everyone has a favourite genre of music.
Sponsorship allows you to become a part of these features and programmes. Research shows that radio builds loyalty and trust, and listeners think of their favourite station as a friend or companion.
Every morning the Breakfast team provide the news, sport, weather and travel our audience need for their day, with the best choice of music. Our listener is seeking information from a trusted source, and positioning your brand or promotion alongside the latest local content is incredibly effective.
Sponsorship is a great way to build long-term brand awareness too. Radio has lower ad-avoidance and is more repetitive, with research showing that unlike print advertising, radio builds over time.
Our team will work with you to create a campaign which suits your business. As a community radio station we’re closer to the audience we serve, and with a strong digital media team you can be sure that your brand or message extends beyond just broadcast radio.
Why not contact us now and take advantage of our ‘early-bird’ offers?
Sponsorship Rate Card
| Feature | Details | Price (Weekly) |
|---|---|---|
| Weather | We include a live weather update at the top of the hour between 7am and 7pm. Total 84 sponsor tags per week. | Sold |
| Traffic and Travel | Whether it’s on the roads, rails or the regions airports, traffic and travel news is broadcast every day during breakfast and drive. Total 30 sponsor tags per week. | Sold |
| What’s On Guide | The Bishop FM events diary is broadcast every day (and throughout the night), and features a selection of local events. Sponsor tag at the start and end of the feature, approximately 90 times per week. | Sold |
| Entertainment News | The latest entertainment and showbiz stories on Bishop FM twice a day, totalling 60 slots per month. | £30 |
| Breakfast | Start the day with local news, sport and travel on the Breakfast show. Daily from 7am to 10am local content and a great playlist make it a must listen. | £75 |
| Drive Time | Our drive time programme features the news, sport and travel updates for South West Durham on the drive home. | £55 |
| Daytime | Our weekday morning programme (10am to 1pm), afternoon programme (1pm to 4pm) and selected weekend programmes include local discussions and great music. | £40 |
| Specialist | Sponsor a specialist music programmes which fits your brand. Four sponsor tags per show, plus spots in podcasts and sponsorship of programme website page. | From £20 |
We can also create a bespoke sponsorship and promotion package – contact us now.
Example: Daytime Business Feature
Sponsoring a feature allows you to choose a topic relevant to your business and surround it with your message. The promotion can be played out on-air, trailed during other programmes and promoted online. This trailer is for a web design company sponsoring a three-part feature on eCommerce.
Listen: Example Sponsorship Trailer
Can’t see the player? Click to listen in your media player.
