Go North East aims for gender equality by 2035

Go North East has announced the launch of an exciting new campaign to attract and recruit women drivers across its bus operations in the North East.

With the ‘Go-Ahead Women’ initiative, Go North East is embarking on a mission to achieve 50% gender equality by 2035, marking a significant step in the traditionally male-dominated transport sector.

Recognising the need for greater representation, Go-Ahead is also investing £8 million in upgrading bus depot facilities which includes work to create inclusive working environments where women colleagues have opportunities, feel supported and empowered to thrive.

According to recent data from Women in Bus and Coach, women make up 10% of the workforce in the bus industry. At present, 11.5% of bus driver roles are occupied by women within Go-Ahead’s bus companies and the group is outlining its commitment on International Women’s Day to bridge this gender gap to achieve true gender diversity by 2035.

Matt Carney, Bus CEO for Go-Ahead said: “Gender equality isn’t just a goal – it’s a commitment to building a better future for all. By setting an ambitious target to achieve 50% gender parity by 2035 and investing £8 million to support women drivers in their work environment, we are taking decisive steps to create a more inclusive and equitable workplace.”

In addition to the recruitment drive, new hires will benefit from a comprehensive 8-week fully paid training program in the newly launched Elite Bus Driver Training Academy, designed to equip them with the skills and confidence needed to excel in their roles.

The company’s first-ever female-only Elite recruitment day will take place on Thursday 21 March. Anyone interested in a career as a bus driver can find out more by emailing recruitmentteam@gonortheast.co.uk or calling 0191 4229239. Applicants can also apply directly online.